About us

CameraWorld is one of the best loved and well known ‘real’ camera retailers and has been helping photography enthusiasts and professional photographers choose the right gear since 2000, sharing their knowledge, know-how and enthusiasm for passionate photographers. CameraWorld has stores staffed with friendly, knowledgeable professionals happy to help you get the most out of photography. CameraWorld has won multiple customer service awards through the years, with a cabinet heaving with various gongs recognising their outstanding service.

And now, we are thrilled to be bringing CameraWorld LIVE to the photographers of London. We want to build on the success of previous CameraWorld shows and bring the ethos and service we live by in our stores, to our camera show. 


Meet the team

Jason Mitchell
Managing Director /

At CameraWorld I believe we have the best retail team in the industry. Bursting with knowledge and passion, they deliver helpful, friendly service on a daily basis, and it is these attributes that will help us make a success of CameraWorld LIVE. The show will be packed with live demo’s, new kit, seminars and more - a must visit for all avid photographers.

Tony Stent
Director / Co-Founder

When we opened CameraWorld back in 1999 we had the dream of offering the best in traditional friendly service combined with the best prices and choice. I’m proud that, after 50 years
in the trade, I’m involved in bringing
to London CameraWorld LIVE, the ultimate example of all we believe in.

Abby Swain Mitchell

I joined CameraWorld in 2008 although it’s safe to say I have photography in my blood. I’m passionate about camera gear, technology and trends in the market. Above all else I believe excellentcustomer service is at the heart of our business. CameraWorld LIVE will bring to life all that photography is to me: exciting, innovative and dynamic.

Jake Helman

I am the newest member of the CameraWorld team. Last year was my first CameraWorld show and it was brilliant to be part of such a great success. I am very excited to work with you all to make CameraWorld LIVE the destination event for photographers and creatives, bringing the latest products to our customers in an interactive environment.