Freestyling with Sony

 Sony Ambassador Robert Pugh

Sony Ambassador Robert Pugh

Sony Ambassador Robert Pugh will be on the Sony stand demonstrating some creative off-camera flash techniques and using gels to create striking portraits. But these won’t be your ordinary run-of-the-mill portraits. Robert’s subject for the day will be Matti Hemmings, a Guinness World Record Holder for BMX Freestyling! Matti will be giving us all a masterclass in BMX Freestyling, performing stunts throughout the day for your photography pleasure.

 BMX Freestyling World Record Holder Matti Hemmings

BMX Freestyling World Record Holder Matti Hemmings

Robert has been shooting images for the most of his life, but he didn’t get serious about photography until 2010 when he decided to start my own company and go freelance. “I can still remember shooting my first wedding for a friend and getting the buzz to become a full-time wedding photographer. Since then I’ve covered assignments from the X-Factor to photographing the King of Quta. I have a wide range of interests but they all centre around creating and communicating with people (I love to talk and some say I can talk for England). I’m proud to be known as a Sony UK Ambassador.”

Matti Hemmings is Professional Flatland BMX rider and 3 x Guinness World Record holder who competes in international competitions, plans and hosts extreme sports events and perform shows at the highest level all over the world. He also starred in the hit Nickelodeon TV show "Get Your Skills On" as Matti Axel, Breaking Guinness World Records & showcasing my skills around the country.

Robert and Matti’s live demonstrations will take place at 11am, 1pm and 3pm. If the crowds around the stand are too big, don’t worry, each demonstration will be shown on the CameraWorld LIVE big screen so you won’t miss any of the action.

Katie Teesdale-Ward